Mike Covert is President and Co-Founder of Ignite Partnership LLC, the marketing agency for technology brands that want to understand and capitalize on complex buyer journeys. Since 2008, Ignite has helped companies in consumer electronics, business communications, mobile, telecomm, software, enterprise technology and other competitive tech sectors. His expertise lies in leveraging product positioning and brand strategy to harness momentum within fast-moving organizations that successfully bring new innovations to market, knowing it’s just as critical to engage the many stakeholders as it is to reach the end user. He has almost 20 years experience in leading teams and brands to maximize impact and return through activating the retail and sales channels with smart, efficient marketing.
In 2007, Mike looked around at the marketing communications landscape and thought: How come most creative support can’t keep up with the increasing speed and demands of businesses? So he founded a integrating marketing agency that emphasized agility and service first, betting that client demands for performance would only increase within disappearing timelines and budgets. And there simply weren’t many communications agencies that put such service first. Together with Tripp Bushnell, he embarked on a journey not to be the biggest, not to be the most award-winning, but to be the most trusted marketing partner on his clients’ rosters with Ignite Partnership. He’s proud to represent a passionate team that believes that trust is the cornerstone of partnership.
Mike has launched hundreds of products and services in a variety of industries, customizing a full-spectrum of launch marketing support to benefit sales, distribution and retail merchandising. Prior to starting Ignite Partnership, he worked in various agency positions serving Kraft/Nabisco, ESPN, Miller Brewing, Frito-Lay, PepsiCo, Wal-Mart, Samsung and many other companies with new offerings in complex channels.