Jo Trizila is President and CEO of Dallas-based TrizCom Public Relations and Pitch PR. Founded in 2008, TrizCom PR is a full service public relations firm. Established in 2015, Pitch PR is a division of TrizCom PR and created in partnership with The Dallas Entrepreneur Center to assist startups and entrepreneurs with their public relations needs. TrizCom PR has been included in the 2014 and 2015 Dallas Business Journal’s largest PR firms, awarded the Pegasus Award in 2015 by the Public Relations Society of America, named as one of the Top PR Firms in 2015 by Clutch Research and Review, and is a certified woman-owned business by the National Women Business Owners Corporation.
Jo is a multi-talented, high-caliber public and media relations marketing pro, with over 20 years of experience building and leading integrated and strategic public relations operations for a vast array of companies. She has an in-depth background in crisis communications, publicity, expert positioning, promotions, influencer marketing, investor relations and legislative affairs for Fortune 500 corporations, small to mid-size companies and not-for-profits/nonprofits. She is experienced in conceptualizing, creating and implementing innovative communication strategies. Additionally, she has held highly visible, leadership positions and has earned a reputation for continually making a positive bottom-line difference while fostering excellent relations and maintaining a high profile in business.
Jo has helped place clients’ stories in thousands of outlets internationally, nationally, regionally and locally. Some of her favorites have included: BBC One, Cosmopolitan, The Today Show, Good Morning America, ABC Nightly News, Squawk Box, NDR, CNN, Fox Business News, Associated Press, The Dallas Morning News, Dr. Oz, CBS, Nancy Grace, NBC, Elle, CW, The Daily Mail, Inside Edition, People Magazine, USA Today, The New York Times, Inc., Entrepreneur and The Huffington Post, to name a few.
She has been instrumental in the formation of a number of promotions and publicity stunts including Cadillac’s Team Escalade Texas, Chevrolet & Chrysler’s The Great $50,000 Giveaway, GMC Terrain Charity Challenge, GMC and Carry The Load, GMC Stars & Stripes Sierra Hashtag Challenge, Cadillac Cares, Fan Expo’s Heroes for Heroes, The Little Black Dress Experiment and many more.
Jo earned her undergraduate degree in theatre performance at the University of Texas at Arlington that included a study abroad at The University of London. Her graduate work includes Wayne State University in Detroit and University of Dallas.
Prior to TrizCom PR, Jo was senior director of media relations for the Dallas Regional Chamber, the director of marketing and publications for the Irving Arts Center and director of marketing for the Shakespeare Festival of Dallas.
Currently, Jo serves on the board of directors for American Advertising Federation (AAF), is a board member for Heroes for Children and is an advisory board member for Taylor’s Gift. She has served on host committee for An Evening with Pat Green for Wipe Out Kids’ Cancer and Taylor’s Gift inaugural Outlive Yourself Awards. She is also a member of the National Association of Professional Women. Her nonprofit activities are numerous and include Taste of the NFL: The Ultimate Dallas Cowboys Tailgate Party, Online/Silent Auction Chair (2006); Big Brothers Big Sisters, Big Sister (1999-2004), Big Brothers Big Sisters, Gala Chair (75th Anniversary – 2003 & 2004); The Freedom Run, Founding Member & Executive Committee (November 2001-2004); Dallas Theatre League, President (1999-2002); Irving Chamber of Commerce & Four Season’s Resort & Hotel Golf Tournament Chair (October 2000); Leon Rabin Awards, Chair (1998); and served on the Dallas/Fort Worth Area Tourism Council, Media Committee (1998-2004).
Jo is the recipient of the YWCA Woman of Achievement 2000 Technology and Communications Award and was selected for Texas Woman Magazine Woman of the Month (April 1999 issue). She is a Leadership Irving graduate (1999-2000) and served as its vice president (2000-2001).