Dale Carman is the Executive Creative Director at Groove Jones, a marketing and advertising agency in Dallas, Texas. By using next-gen tech (XR, AR, VR) to solve today’s marketing challenges they help brands connect with their audiences. Dale is one of four who, in 2015, founded Groove Jones. Carman describes Groove Jones as a creative studio – a group of storytellers, designers, and technologists – dedicated to helping brands through technological innovations. The company’s recognized, industry-leading capabilities in VR/AR has allowed Carman and his team to work with major clients across a variety of industries including, AT&T, Amazon, Intel, Samsung, Toyota, MasterCard and others.