Michael Pratt is the Co-founder and CEO of Panamplify, a company using artificial intelligence to automate report building for marketing agencies. Panamplify was born out of insights identified while running Extra Sauce, the digital marketing agency he founded in 2010. In a previous life, Michael ran the Media, Telecommunication and Entertainment proprietary trading desk at Goldman Sachs for 10 years before forming the statistical arbitrage hedge fund Modulus Capital in 2005. After a long career in finance, he went back to first love digital and started Extra Sauce. Along the way, Michael founded the 4,000+ member professional organization Digital Dallas after relocating from New York. He has a degree in aerospace engineering from the United States Military Academy at West Point and after serving in the Army Corps of Engineers he received an MBA in finance from Duke University. Michael currently resides in Dallas with his wife Erica and sons Harry and Jack.