#177-How do you name a company? Listen or watch our entrepreneurs and learn how they did it.

Jennifer Pierson and Jason Vitorino, Managing Partners of STRIVE, decided to merge their respective companies to create a larger footprint in the commercial real estate arena. Jennifer began her career in Arizona while in school at Arizona State University obtaining her degree in Real Estate Finance. She then went on to spend 21 years as an investment sales professional at CBRE before opening her own company, Pierson Retail Advisors. Jason, after obtaining a Bachelor of Business Administration degree with a finance emphasis, began his career with a national investment sales company in Dallas. He quickly earned the title of Senior Vice President before launching his own firm, the Vitorino Group.

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